Online Marketing Bootcamp:

Do-It-Yourslef Strategies to Make Your Business Stand Out

Do you know how people come to visit your website?
Are you aware of the websites that display reviews on your business?
Do you know what customers are saying about your business online?
Do you have Facebook followers that interact with your posts?

If you answered “no” to any of these questions, you are missing out on major online marketing opportunities.

Online Marketing encompasses a number of key areas that can be used to establish your online presence with your potential and current customer base. Understanding the strategy behind each is daunting, and it can be difficult to know where to start.

Ituha Group professionals utilize their experience and expertise from Visual Data Systems, Inc., which has helped businesses in the real estate and vacation rental industries capitalize on the power of an online presence since 1993.

Ituha Group has developed an Online Marketing Bootcamp to equip the individual responsible for your online efforts with applicable online marketing strategies. Each of the five topics covered will include hands-on exercises and take away material to reinforce the concepts covered in the bootcamp.

View a sample schedule of the Online Marketing Bootcamp below:

    Session 1: Search Engine Optimization (SEO) From the Ground Up 9:30 - 11:15
    Learn what SEO is and why it is important to your business. Our experts will explain the difference between organic and paid traffic, and they will dig deeper into how SEO has changed with the most recent Google updates Panda, Penguin, and Hummingbird.

    Break 11:15 - 11:30

    Session 2: Paid Advertising - Converting New Customers in Real Time 11:30 - 12:45
    Review the different forms of paid advertising including Google AdWords, Bing Ads, and Remarketing. Become familiar with free tools that will help you streamline your advertising efforts.

    Lunch 12:45 - 1:30

    Session 3: Local Search and Reviews - Building Loyalty and Creating Brand Advocates 1:30 - 2:45
    Understand what Local Search is and how it differs from Organic Search. Discover how you can improve your local search visibility and how you can take control of what consumers are saying about your business.

    Break 2:45 - 3:00

    Session 4: Social Media Strategy - The What, Why, and How! 3:00 - 4:15
    Build your knowledge of the most popular social media platforms (Facebook, Google+, YouTube, and Pinterest), and determine what platforms best fit your business. Find our how you can distinguish your Facebook page from the others with customized tabs.

    Session 5: Google Analytics – Following Metrics That Matter 4:15 - 5:00
    Create reports to appropriately evaluate the customer experience, and setup customizations to track revenue.

    *Session hours and topics are subject to change.

Register for Our Next Bootcamp to Make Your Business Stand Out

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5755 Sterrett Place, Suite 302,
Columbia MD 21044