Ituha Group is one of a new breed of business consulting firms that analyzes and advises to help already great companies become better versions of themselves.

Here at Ituha, our consultants look at things differently: with more creativity, more openness, and more imagination. We are constantly on the lookout for ways to enhance our clients' experience with us and to add to our list of offerings.

We work with you to help you make better decisions, convert those decisions to actions, and deliver the sustainable success you want.

Our History

Ituha Group is a division of Visual Data Systems, Inc. Founded in 1993, Visual Data Systems was an early pioneer in recognizing what the Internet had to offer businesses and then making the promise a reality for the real estate and vacation rental industries.

Today, Visual Data Systems is a leading advisor, thought leader, and partner to the hospitality industry, providing business consulting and software development services to many of the top vacation rental and hotel groups.

Utilizing our experience and functional expertise from our years at Visual Data Systems, Ituha Group looks beyond standard solutions to develop new insights, mobilize organizations, drive tangible results, and make companies more capable.

Ituha Defined

In the Native American tribe of the Apache, "Ituha" is a name that translates into "sturdy oak" and implies strength and dependability. We chose this name for our consulting group because we are a company of individual strengths and combined strength. Our individual strengths are like the branches of the oak, but together we make up the entire, strong, sturdy, tree.

Partner with Ituha; you can lean on us.

Learn More About Ituha

Our Approach

To ensure that each client engagement is built upon solid trust and achieves the desired results, we've developed this unique approach. We hope that you'll come back often to this page while we're working together to verify that we're keeping our promise.

Our People

Our people differentiate us from the pack. They're the foundation of our company and they're what make us great. As a company, we do everything we can to nourish the talents and strengths of each individual because we know that an empowered and respected team brings their best selves to our clients. Check out what our team members have to say.

Our Values

At Ituha Group, we work with our clients as partners and with each other as valued teammates. We believe a culture of strengths will lead to enduring prosperity for our people and the clients we serve.We stay grounded and steady on this course by following these core values.


At Ituha Group, we’re always on the lookout for earnest, talented, and creative professionals with independent minds and original thinking. If all this sounds right up your alley, see what kind of career opportunites we have at Ituha!

© 2013 Ituha Group, All Rights Reserved
5755 Sterrett Place, Suite 302,
Columbia MD 21044